I’m not a big fan of Valentine’s day, but I love the ads. They are so utterly, transparently awful that they cross the line from crassly offensive into entertaining. Business Insider just did a brilliant roundup of the worst offenders of all time.
They have a certain evolutionary-psychology simplicity to them — if you present a female with this resource, she will mate with you willingly — and it reminded me of a tour I took last year of the Natural History Museum in London. The NHM celebrated the occasion with a “Turn me on/Turn me off” tour of romance in the animal kingdom, one of which I covered for New Scientist.
If you’re struggling with the crass cynical exploitation fest this Valentine’s Day, let the animal kingdom give you some cheap alternatives. Continue reading




The other day, just as I was about to go out on the water on a nine-foot piece of epoxy-covered foam, a man stopped me on the beach. “Aren’t you scared to go out there by yourself?” he said. “Because of the sharks?”
