You know those things that people say as an aside? Things that aren’t their main point, but just kind of come out of their mouths. Fun facts, little anecdotes, steam of consciousness blips. I find that when I’m looking back at my notes from conferences, the things that pop out to me are, largely, those things. Not what the talk was about, but those little snippets and asides.
Recently I was at a conference about biology. And when I looked back at my notes one thing popped out at me. A scribbled note that said: “Moore’s Law marketing scam.” The line came as an aside in a talk by Rob Carlson, the Managing Director of a company called Bioeconomy Capital. Carlson is also the author of a book called Biology is Technology: The Promise, Peril, and New Business of Engineering Life.
Carlson says he wouldn’t have used the word scam. He would have used the phrase “marketing head fake.” What he said went something like this: Moore’s Law was a marketing fake invented by Intel to slow down their competition. In reality, they were working much faster than that internally, but they invented Moore’s Law to get everybody else to slow down. This is a big claim to make. Continue reading







